Wodka Wyborowa is Poland`s leading and world-wide expanding vodka-brand, however the company misses a unified, new representation – concept in form of a corporate architecture. The aim is a building complex which should lead the production as well as the representation and sale of the product in an iconographic and urban context.
The building is situated within Poznan`s major leisure and recreation area at the border of the Malta-lake, not far from the historical town of Poznan and at the major traffic junction point versus Warsaw and Berlin.
The internal organisation of the building is generated by the different user trajectories and linear programme flows, consisting of staff, clients, tourists, and visitors of the public facilities such as bars, restaurants and hotel which function autonomously and serve as a connecting link to the exterior.
The sequentially changing visual and physical communication of the individual functions is another important generator of the various converging flows and organizes a continuous process within this spatial continuum.
