schriftzug_uni
logo
Valentine
Martin Zopf | Pia Weitgasser | Anton Weichselbraun | Julia Kaisinger
Image before
1/5
Image before
Projectmedia
A tribute to the late Ettore Sottsass and a prieview of „Open Source Design“, our assignment for Summer 08, is the reinterpretation of Olivetti´s legendary portable typewriter “Valentine“.
Created in 1969 by Sottsas in collaboration with Perry King Valentine is a strong manifestation of Sottsass´ claim that design should not merely be functional but additionally be attractive and emotionally appealing.
Transposing this concept to meet the demands of our digital era led to a kind of cultural recyling. Valentine´s attributes were interpreted in a stylistic and very functional level.
The typewriter´s heritage induced for instance the use of a flexible display. Thus, the monitor ceases to be the the formgiving factor allowing the keybord to determine the overall dimensions.